Buckinghamshire Chilterns University College

This market research is part of a Music Industry Management & Popular Music Degree at Buckinghamshire Chilterns University College. Please answer this short questionnaire, and send your answers by pressing the 'submit' button. You can also e-mail it to marketresearch@nsam.vaasa.net. If you want to provide your e-mail address, you will receive a summary of the results in due time. You will also receive information about music-related events from my personal e-mailing list. If you received this questionnaire via e-mail, and you do not want to receive any e-mails from me in the future, please reply to the e-mail and include the word 'remove' in the subject-line.

1. I am

  

Male
Female

2. Age

<10
11-19
20-35
36-50
51<

3. Country

4. Which types of media, do you follow regularly? Please specify and give some examples on each one.

TV        
Radio     
Print    
Internet

5. Which types of music are you interested in? Pick as many as you like.

Pop
Rock
Heavy
Punk
Indie
Classical
Jazz
New Age
Blues
Hip Hop
R'n'B
Dance
World
Contemporary
Folk

6. Have you bought anything from the internet?

Yes
No

7. Have you bought music from the internet?

Yes
No

8. In which formats would you like to buy your music from the internet? Pick as many as you like.

CD
LP
DVD
SACD
Cassette
Minidisc
MP3

9. Which factors do you consider to be the most important, when buying music from the internet? Choose three (3) of the most important ones.

Quality of music
Interesting performer
Environmental issues
Shipping and delivery
Returning and refunding
Usability of the service
Corporate image
Price
Total time of delivery
The chance of listening before you buy
Personal customercare
Broad range of selection
Payment methods
Loyalty systems

10. What is in your opinion the most convenient way of payment, when buying from the internet?

Cash
Visa
Credit card
Invoice
Direct-debit
Pay-Pal
Internet-banking
Cheque

Your e-mail (optional):

If you provide me with your e-mail address, you hereby give me the approval to send you a summary of this research. Also, you will receive additional information about music-related events. Your email address will not be given to any third parties in any circumstances.

Thank you for your time.

Ilkka Kujansivu Ilkka.kujansivu@nsam.vaasa.net